Sharpie Campaign

People see all permanent markers as the same. As a result, they choose cheaper alternatives over Sharpie, leading to worse performance. Sharpie’s long-standing reputation as the most trusted and well-known permanent marker gives it the right to claim itself as the best permanent marker on the market. We wanted to highlight this by recreating famous cave paintings using Sharpie markers showing people that Sharpie is "The Permanent Permanent Marker".