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Kit Kat "Break-ation"
Lead Copywriter & Lead Art Director
Lazar Fazlagić
Collaborators
Clove Leeallen, Christina Furlyk, Juan Bolivar Blanco, & Jose Bernaola
KitKat wants to own the limbo week between Christmas and New Years. How do we brand it and make people excited? We came up with the idea of highlighting the fact that people love nothing more than kicking back, and doing nothing.
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